Where ideas breathe. Where tourism’s future begins.

Step into Mythical Finland—and beyond. The fifth edition of Koli Horizons takes place against the breathtaking backdrop of Finland’s Koli National Park, now proudly presented under the banner of Mythical Finland—the tourism region that encompasses Koli, Lieksa, Juuka and Bomba.

This annual retreat is unlike any other. Tourism professionals, investors, and innovators gather here not in stiff suits and boardrooms, but in the relaxed atmosphere of casual dress and open minds. The magic lies in what happens when formalities are set aside: conversations flow more naturally, unexpected partnerships form, and innovation takes root.

What to expect:

Day One – Investment Day

08:30 Welcome Coffee – Networking at Nature Centre Ukko

09:15 Opening Address

09:30-12:00 Keynotes

• Setting the Scene: Finland’s Tourism Investment Outlook Kristiina Hietasaari, Visit Finland

• The Reality of Securing Tourism Investment in Finland
  Hannu Mäntyharju, Former Deputy CEO, Holiday Club Resorts Oy

• Introducing the AssetStone Special Situations Fund & Market conditions
  Richard Symonds, CEO
  Iftach Shochatovitch, Senior Analyst
  
• The Koli Diamonds Portfolio
  Carl Wideman, Lieksan Kehitys – LieKe

12:00 Networking Lunch

13:00–16:00 Entrepreneurs’ Session – Project and company presentations from Finnish tourism developers

14:00–17:00 Investment Clinic – One-to-one advisory meetings with investors and experts

18:00 Koli Horizons Dinner – Joint evening for all participants

Day Two – Tourism Professional Day

08:30 Morning Coffee – Networking at Nature Centre Ukko

09:00 Welcome Session at Ukko Nature Centre Auditorium
Keynotes:

• Growing Air Connectivity: Lessons from Route Development
  Petri Vuori & Mari Nurminen, Finavia

• Tourism Data Insights
  Wille Markkanen, Salmi Platform

10:00 Coffee Break

10:30 Keynotes Continue

• Finland’s Tourism Outlook and Future Opportunities
  Kristiina Hietasaari, Visit Finland

• The Power of Seamless: How to Build a Digital Customer Experience That Converts
  Sam-Erik Ruttman, Director of Global Hospitality Development, Studio Puisto Architects
  Sari Puumala, Senior Advisor, Wulff Consulting

11:30 Short DMO Presentations from Northern Lakeland

12:30 Networking Lunch

13:30–15:00 Time for Individual Meetings

15:00–17:30 Pre-arranged Meetings

19:00 Evening Networking Dinner with companies from Koli, Lieksa, and Juuka

Why Koli Horizons?

Because mythology inspires imagination. Surrounded by the tranquil power of Koli’s nature, participants gain the clarity to see new paths forward, the courage to pitch bold ideas, and the network to make them real.

Koli Horizons 2026 isn’t just another event—it’s a journey into the mythical, the possible, and the next horizon of tourism in Finland.

Participation in the event is free of charge (meals and accommodation not included). As places are limited, early registration is strongly recommended. Meals are self-paid and should be booked and paid for at the time of registration. Please note that meal payments are non-refundable in case of cancellation or inability to attend.

Accommodation

A limited number of rooms have been reserved for Koli Horizons participants at Break Sokos Hotel Koli and Break Sokos Hotel Koli Kylä. Use the booking code BKOLIHORIZONS to access the special rates:

• 145 € / night for a Superior single room

• 160 € / night for a Superior double room

Room rates include a generous hotel breakfast, guest sauna session, Wi-Fi, and VAT. Rooms can be booked at www.sokoshotels.fi using the discount code. The offer is valid until 20 January 2026, or until all rooms have been reserved — early booking is recommended.